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In addition, it enables leading brands, content distributors, OTT (over-the-top) providers, and operators with a seamless growth, integration, and certification service for Widevine solutions to ensure faster time-to-market access to their revenue-generating services.\u003C\u002Fp>\r\n\u003Cp style=\"text-align: left;\">Google Widevine allows secured premium content protection for any consumer device, using free-to-use, standardized solutions for OTT and conditional access systems (CAS) services. So far, it has been used in more than 5 Billion devices, and is trusted by PayTV providers and broadcasters that offer premium content through an OTT network such as Netflix, HBO, Disney, Amazon Prime, Jio, Warner Bros, and more. Google plans to scale up the adoption of Widevine CAS solutions through this program, by enabling select chosen partners for certification activities.\u003C\u002Fp>\r\n\u003Cp style=\"text-align: left;\">“In line with the trust our customers and partners have in us, we are delighted to select Tata Elxsi as a Certified 3PL Partner. Tata Elxsi’s strong ecosystem in the Broadcast, OTT, Consumer devices and Mobility markets, understanding of cloud native applications and world class user experience capabilities will help accelerate the adoption of our Widevine solutions by customers. The collaboration between the two teams has been outstanding and will continue to ensure a wonderful customer experience.” expressed Brian Baker, Senior Director and Head - Widevine, Google.\u003C\u002Fp>\r\n\u003Cp style=\"text-align: left;\">“This is the first time the 3PL partnership model has been instituted, and we are delighted to have been selected for this program and extend our partnership with Google and Widevine. This will accelerate the adoption of Widevine solutions by customers and their time to market for new products and revenue generating services,” shared  Nitin Pai, Chief Marketing and Strategy Officer, Tata Elxsi.\u003C\u002Fp>\r\n\u003Cp style=\"text-align: left;\">For more information: \u003Cstrong>www.tataelxsi.com\u003C\u002Fstrong>\u003C\u002Fp>","https:\u002F\u002Fmedia.magicwandmedia.in\u002Fposts\u002FNovember2020\u002FUYbicqoWUaxdFIEHr6qm.jpg","https:\u002F\u002Fmedia.magicwandmedia.in\u002Fsocial\u002Fhorizontal\u002Fposts\u002FNovember2020\u002FUYbicqoWUaxdFIEHr6qm.jpg","2020-11-27T07:32:28+05:30",0,"Tata Elxsi is now a certified 3PL partner for Google Widevine to streamline content protection services.\nThe partnership targets broadcast, automotive, and OTT industries to ensure faster time-to-market for revenue-generating services.\nGoogle aims to scale Widevine CAS adoption through this new strategic 3PL certification program.","Big news in the media and broadcast landscape! Tata Elxsi has been selected as a certified 3PL partner for Google Widevine, marking a significant milestone in content security. This partnership will provide OTT providers, broadcasters, and consumer device manufacturers with seamless integration and certification services, drastically reducing time-to-market. By leveraging Tata Elxsi’s expertise in cloud-native applications and user experience, Google is set to accelerate the global adoption of Widevine solutions. As the industry continues to prioritize secure premium content delivery across devices, this collaboration reinforces the essential role of trusted certification in the evolving digital ecosystem. Read more about how this impacts the future of media streaming and digital rights management. #BroadcastTech #OTT #DigitalSecurity","Big news! Tata Elxsi is now a certified 3PL partner for Google Widevine, accelerating secure content protection for OTT and broadcast leaders worldwide. 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