[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-skf-india-honors-mechanics-with-heartfelt-tribute":3,"$fjnKX72BiLw-CiZZ5MQCs0a0C_bANyAZUVd6PqPzBgJg":30,"$f-j9YGNBwRSSL7SH4JzUpRZrBt_Eb-enBkRymgC2HvJg":167,"$fR4DoeVRVekscO3pYCsJIt6KjRPIynjtNlytHFj6IDMg":208,"$fx0Dz-WUAXgaGJDFKp5JoFihuourpw4oC0uNO6EDK9Y8":214,"$flyRSpjhyVE29pqjd-DzWtoRwNGPXrTq6WJDGSvhczcc":246},{"data":4},{"id":5,"title":6,"slug":7,"excerpt":8,"content":9,"imageUrl":10,"socialImageUrl":11,"publishedAt":12,"author":13,"category":14,"likes":15,"summary":16,"captionLinkedin":17,"captionTwitter":18,"captionInstagram":19,"seo":20,"prevPost":22,"nextPost":26},896,"SKF India Honors Mechanics with Heartfelt Tribute","skf-india-honors-mechanics-with-heartfelt-tribute","SKF India celebrates the unsung heroes of the automotive industry with 'Heroes of the Road,' a heartfelt musical tribute to mechanics.","\u003Cp>\u003Cimg style=\"float: left;\" src=\"https:\u002F\u002Fmedia.magicwandmedia.in\u002Fposts\u002FApril2024\u002FSKF%20Heroes%20of%20the%20Road.jpg\" alt=\"\" width=\"341\" height=\"192\">SKF India Ltd, a premier provider of automotive solutions, releases ‘Heroes of the Road’, a heartfelt song dedicated to the unsung heroes of the automotive industry—the mechanics. In the automotive aftermarket, where long hours, complex repairs, and a lack of appreciation are prevalent, SKF India aims to shine a spotlight on the invaluable contributions of mechanics through this inspiring musical tribute.\u003C\u002Fp>\r\n\u003Cp>Alagesan Thasari, Director, Automotive India and Southeast Asia, commented on the initiative, “With ‘Heroes of the Road’, SKF India reaffirms its commitment to the automotive industry and the dedicated mechanics who keep it running smoothly. This song is our way of honoring their tireless dedication and unwavering commitment to excellence.”\u003C\u002Fp>\r\n\u003Cp>The song will be available in multiple languages, including Hindi, Bengali, Punjabi, Telugu, Kannada, Gujarati, and Malayalam, to resonate with mechanics from different regions of India. SKF India encourages Automotive Distributors (ADs), retailers, and mechanics to join the movement and celebrate ‘Heroes of the Road’. \u003C\u002Fp>\r\n\u003Cp>In addition, SKF India is also running a nationwide truck activation campaign, ‘Install Confidence, Install SKF’ to empower commercial vehicle mechanics. The campaign spans across more than 50 cities in 18 states to engage with more than 5,000 mechanics. The primary objective of the initiative is to create awareness about SKF offerings for commercial vehicles, demonstrating their pivotal role in streamlining the lives of mechanics while championing sustainability within the automotive sector.\u003C\u002Fp>\r\n\r\n\u003Cp>For more information: \u003Cstrong>www.skf.com\u003C\u002Fstrong>\u003C\u002Fp>","https:\u002F\u002Fmedia.magicwandmedia.in\u002Fposts\u002FApril2024\u002FyAdIEh63potBnJGRblCI.jpg","https:\u002F\u002Fmedia.magicwandmedia.in\u002Fsocial\u002Fhorizontal\u002Fposts\u002FApril2024\u002FyAdIEh63potBnJGRblCI.jpg","2024-04-17T02:25:49+05:30","MWM Desk","News",0,"SKF India honors the automotive workforce with a multilingual musical tribute titled 'Heroes of the Road.'\nThe initiative recognizes the daily dedication of mechanics through a wide-reaching cultural campaign across seven regional languages.\nA simultaneous nationwide truck activation campaign aims to engage over 5,000 mechanics across 50 cities in 18 states.","In the fast-paced automotive aftermarket, the role of the mechanic is often overlooked despite being the backbone of the entire industry. SKF India is changing the narrative with its new 'Heroes of the Road' initiative, a heartfelt musical tribute dedicated to the tireless work of mechanics. By launching the song in seven regional languages, SKF is ensuring this message of appreciation resonates across the diverse landscape of India. Beyond the music, the 'Install Confidence, Install SKF' campaign is hitting the road, targeting 5,000+ mechanics across 50 cities to provide technical awareness and support. It is a fantastic example of how B2B brands can humanize their outreach while strengthening industry relationships. How is your organization honoring its frontline service partners? #AutomotiveIndustry #B2BMarketing #SKFIndia","SKF India is celebrating the unsung heroes of the road! 🚛 From a heartfelt multilingual anthem to a nationwide 50-city campaign, they’re putting mechanics front and center. A masterclass in industry engagement. #SKF #AutomotiveAftermarket","Mechanics are the heartbeat of the automotive world! 🛠️✨ We’re loving how SKF India is shining a spotlight on the unsung heroes who keep our roads moving. Their new song, 'Heroes of the Road,' is a beautiful tribute released in seven languages to celebrate the craftsmanship of mechanics everywhere. 🎶 Plus, they’re hitting the road with a 50-city campaign to support commercial vehicle mechanics on the ground. It’s so important to recognize the skill and dedication behind the repairs! Check out the movement and join us in celebrating these industry experts. 🚐🔧 #SKFIndia #HeroesOfTheRoad #AutomotiveLife #MechanicAppreciation #AutoIndustry #SupportLocalMechanics #TradeCommunity",{"title":6,"description":8,"keywords":21},"skf india, automotive industry, mechanics, heroes of the road, automotive aftermarket, b2b branding, commercial vehicle maintenance, automotive campaigns, skf, trade marketing",{"title":23,"slug":24,"imageUrl":25},"Choosing the Right Aeration Blower for Wastewater Treatment Facility","choosing-the-right-aeration-blower-for-wastewater-treatment-facility","https:\u002F\u002Fmedia.magicwandmedia.in\u002Fposts\u002FApril2024\u002FruR85CCUb8SAZXDvfQHl.png",{"title":27,"slug":28,"imageUrl":29},"Formlabs Launches Form 4 & Form 4B, The Fastest, Most Reliable 3D Printer for 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Decarbonization Agenda","cii-greenpro-summit-2026-drives-indias-industrial-decarbonization-agenda","CII GreenPro Summit 2026 accelerates India's industrial decarbonization with focus on green products and sustainable value chains.","https:\u002F\u002Fmedia.magicwandmedia.in\u002Fposts\u002FJuly2026\u002Fnews\u002Fcii-greenpro-summit-2026-drives-indias-industrial-decarbonization-agenda-dlMTv5.png","2026-07-31T03:24:02+05:30",{"title":75,"slug":76,"excerpt":77,"imageUrl":78,"publishedAt":79,"author":13,"category":14},"BASF Launches Melyra and Inveris Gold Crop Protection Solutions in India","basf-launches-melyra-and-inveris-gold-crop-protection-solutions-in-india","BASF expands its Indian agricultural portfolio with the launch of Melyra and Inveris Gold, delivering advanced crop protection and enhanced 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