[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-nippon-paints-project-puthri-aims-to-transform-lives-of-underprivileged-girl-scholars":3,"$fjnKX72BiLw-CiZZ5MQCs0a0C_bANyAZUVd6PqPzBgJg":30,"$f-j9YGNBwRSSL7SH4JzUpRZrBt_Eb-enBkRymgC2HvJg":167,"$fzgh9HMZBeog6YYmi6_wf9F1_8E0448vNEX9r4SOC_2g":208,"$fx0Dz-WUAXgaGJDFKp5JoFihuourpw4oC0uNO6EDK9Y8":214,"$fBs-3dKXserit54u6K6tjeid5TCkHQqDr9_Bj5KlRb7I":246},{"data":4},{"id":5,"title":6,"slug":7,"excerpt":8,"content":9,"imageUrl":10,"socialImageUrl":11,"publishedAt":12,"author":13,"category":14,"likes":15,"summary":16,"captionLinkedin":17,"captionTwitter":18,"captionInstagram":19,"seo":20,"prevPost":22,"nextPost":26},655,"Nippon Paint's ‘Project Puthri’ Aims to Transform Lives of Underprivileged Girl Scholars","nippon-paints-project-puthri-aims-to-transform-lives-of-underprivileged-girl-scholars","Nippon Paint launches 'Project Puthri' to empower underprivileged girls in Tamil Nadu with mentorship, skills, and career support.","\u003Cp>\u003Cimg style=\"float: left;\" src=\"https:\u002F\u002Fmedia.magicwandmedia.in\u002Fposts\u002FOctober2023\u002FProject%20Puthri%201%20Final.jpg\" alt=\"\" width=\"326\" height=\"244\">Nippon Paint, the number one paint manufacturer in Asia, is pleased to announce its collaboration for ‘Project Puthri’. This initiative aimed at empowering underprivileged girl students hailing from Tamil Nadu. It is designed to provide them with life Skill Training along with education and mentorship. In the process of empowering underprivileged girls, Nippon Paint India aims to ensure 80 percent of all PUTHRI scholars obtain white-collar jobs across sectors.\u003C\u002Fp>\r\n\u003Cp>The primary goal of Project Puthri is to develop a cadre of women professionals from the bottom of the socio-economic pyramid. It’s India’s first ever-developmental project that seeks to create Career Intentionality among underprivileged girl students. The project officially commenced with a grand inauguration ceremony held at the Government Girls Higher Secondary School in Walajabad, Kancheepuram, with 100 students in attendance.\u003C\u002Fp>\r\n\u003Cp>This project is dedicated to identifying underprivileged girls with high potential, aged 13 to 18, currently enrolled in classes 8 to 12 in Corporation and Government Schools. These exceptional young scholars will be nurtured as ‘Puthri scholars’ and will receive comprehensive support and guidance over a five-year period.\u003C\u002Fp>\r\n\u003Cp>During their tenure as Puthri scholars, these young girls will undergo comprehensive training across eight vital dimensions crucial for their overall development. These dimensions encompass Health, Hygiene, Financial Literacy, Entrepreneurship, Nutrition, Analytics, Self-Defense, and Digital Literacy. By imparting knowledge and skills in these areas, Project Puthri aims to empower these girls to not only excel academically but also personally and professionally, thus enabling them to build a brighter future for themselves. To ensure the success of these scholars, Project Puthri has enlisted the support of life coaches and mentors who will serve as dedicated guides and trusted confidants throughout this five-year journey.\u003C\u002Fp>\r\n\u003Cp>In addition to the project's inauguration, the event also marked the unveiling of the captivating Puthri Anthem. The project was brought to life with an exciting Nippon Blobby Jigsaw puzzle for participants followed by the Puthri Pledge.\u003C\u002Fp>\r\n\u003Cp>Mahesh Anand, President - Decorative Division, Nippon Paint, commented, “We are thrilled to collaborate with Avtar Human Capital Trust for Project Puthri. Education and mentorship are pivotal in molding the future of young individuals. The 3E’s—Education, Empowerment, and Engagement—have always been a priority for Nippon Paint. Educating & empowering a girl child, will inspire an entire generation. We are dedicated to enabling these young girl scholars to excel in their educational endeavors. We are confident that through this initiative, we can create a significant and positive influence in their lives. Qualified mentors will assist them in navigating their educational path and enable them to reach their maximum potential.”\u003C\u002Fp>","https:\u002F\u002Fmedia.magicwandmedia.in\u002Fposts\u002FOctober2023\u002FSqlVgwwyHl6UIT0QB7cX.jpg","https:\u002F\u002Fmedia.magicwandmedia.in\u002Fsocial\u002Fhorizontal\u002Fposts\u002FOctober2023\u002FSqlVgwwyHl6UIT0QB7cX.jpg","2023-10-12T06:13:32+05:30","MWM Desk","News",0,"Nippon Paint has launched 'Project Puthri' to provide life skills, education, and mentorship to underprivileged girl students in Tamil Nadu.\nThe initiative aims for 80 percent of its scholars to secure white-collar jobs across various professional sectors.\nScholars will receive five years of comprehensive training in vital areas including financial literacy, entrepreneurship, and digital skills.","Nippon Paint is driving meaningful change in the corporate social responsibility space with the launch of 'Project Puthri.' By partnering with Avtar Human Capital Trust, the company is bridging the gap for underprivileged girls in Tamil Nadu, offering them a five-year roadmap to career success. This initiative focuses on the 3E’s—Education, Empowerment, and Engagement—to ensure these students gain the skills necessary to land white-collar roles. From financial literacy to self-defense and digital training, the program provides a holistic support system including dedicated mentors. At Magic Wand Media, we champion such industry initiatives that foster long-term professional development and social progress. It is inspiring to see a global leader invest so deeply in building the next generation of women professionals. #CorporateSocialResponsibility #WomenEmpowerment #SkillDevelopment","Nippon Paint launches 'Project Puthri' to empower underprivileged girl students in Tamil Nadu with five years of mentorship and skill-based training. A major step toward career intentionality for the next generation of women professionals. #CSR #WomenEmpowerment","Big steps forward for gender equality in education! 🌟 Nippon Paint has officially launched 'Project Puthri,' an incredible initiative aimed at empowering young girls in Tamil Nadu. By providing mentorship and training in areas like digital literacy, entrepreneurship, and financial independence, they are setting these students up for long-term success. The goal? Seeing 80% of these scholars land white-collar jobs! We love seeing industry leaders prioritize education and professional development to create a brighter future for the next generation. Keep shining, Puthri scholars! 🎓✨ #NipponPaint #ProjectPuthri #Empowerment #EducationMatters #FutureLeaders #CSR #WomenInBusiness",{"title":6,"description":8,"keywords":21},"nippon paint, project puthri, corporate social responsibility, women empowerment, skill development, education initiative, mentorship program, career intentionality",{"title":23,"slug":24,"imageUrl":25},"Siemens India Leads the Way in ‘Transforming Rail and Mobilizing India’","siemens-india-leads-the-way-in-transforming-rail-and-mobilizing-india","https:\u002F\u002Fmedia.magicwandmedia.in\u002Fposts\u002FOctober2023\u002Fq7hQ7vWQlDIex9aMdJhy.jpg",{"title":27,"slug":28,"imageUrl":29},"Seco Embraces Change while Rebranding for the 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Decarbonization Agenda","cii-greenpro-summit-2026-drives-indias-industrial-decarbonization-agenda","CII GreenPro Summit 2026 accelerates India's industrial decarbonization with focus on green products and sustainable value chains.","https:\u002F\u002Fmedia.magicwandmedia.in\u002Fposts\u002FJuly2026\u002Fnews\u002Fcii-greenpro-summit-2026-drives-indias-industrial-decarbonization-agenda-dlMTv5.png","2026-07-31T03:24:02+05:30",{"title":75,"slug":76,"excerpt":77,"imageUrl":78,"publishedAt":79,"author":13,"category":14},"BASF Launches Melyra and Inveris Gold Crop Protection Solutions in India","basf-launches-melyra-and-inveris-gold-crop-protection-solutions-in-india","BASF expands its Indian agricultural portfolio with the launch of Melyra and Inveris Gold, delivering advanced crop protection and enhanced 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Discover how their new 100,000 MTPA Vasai facility drives engineering innovation and infrastructure growth.","https:\u002F\u002Fmedia.magicwandmedia.in\u002Fposts\u002FJuly2026\u002Fnews\u002Ftembo-global-industries-opens-new-vasai-facility-boosts-capacity-to-100000-mtpa-0tSB5k.png","2026-07-31T02:07:26+05:30",{"title":93,"slug":94,"excerpt":95,"imageUrl":96,"publishedAt":97,"author":13,"category":14},"N.A.N. MagneTech to Invest INR 1,250 Cr in NdFeB Magnet Plant","nan-magnetech-to-invest-inr-1250-cr-in-ndfeb-magnet-plant","N.A.N. 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